Marketing & Campaigns

Marketing that's connected to reality.

Turn visits, orders, and behavior into targeted campaigns across SMS, email, web, and ads.

Watch Overview
High fidelity dashboard showing campaign analytics graphs, retention curves, and an active email campaign builder interface.

Trusted by restaurants that grow through relevance — not discounts

THE BURGER JOINTNOMAD BISTROGREENHOUSESAKURA SUSHIURBAN BREW

Most marketing isn’t wrong.
It’s disconnected.

Traditional tools launch campaigns into a void. They don't know who visited, who ordered, or who actually came back. Guava connects your marketing directly to your operations, giving you clarity instead of just clicks.

Blind Discounts

Offering deals to regulars who would have paid full price anyway.

Invisible ROI

Knowing open rates but not revenue generated from campaigns.

Siloed Data

Loyalty lives in one app, POS in another, and email in a third.

Multi-Channel Campaigns

Create once.
Reach guests everywhere.

Design a campaign in minutes and deploy it across SMS, email, and web simultaneously. Guava acts as your single source of truth for all guest communication.

  • Unified Creation

    Build one asset, distribute intentionally.

  • Smart Distribution

    Send via the channel your guest prefers.

  • Consistent Measurement

    Track results on a single dashboard.

Screenshot of Guava's campaign builder showing a split view of an email editor and an SMS preview pane side-by-side.
Attribution

Know exactly what brings guests back.

If it brings guests in, you'll see it. Guava tracks the entire journey from the first click to the final bill payment.

Marketing ClickRestaurant VisitRevenue

Automatically capture UTM source, medium, and campaign data and link it to physical POS transactions.

Campaign Performance

+24% vs last month
Summer Spritz Promo
Instagram Ads
€4,290
Revenue
We Miss You
Email Flow
€1,850
Revenue
Friday Flash Sale
SMS Broadcast
€3,105
Revenue

Different goals need different campaigns.

Marketing works when the intent is clear. Select from pre-built strategies designed for hospitality.

Acquisition

Attract new guests with first-visit offers and ad-driven campaigns. Track exactly what it costs to get them through the door.

Retention

Automated "Come back" nudges and lapsed guest reactivation flows that trigger based on time since last visit.

Loyalty

Reward repeat behavior with milestones and perks that live directly in their digital wallet. No plastic cards.

Reviews

Post-visit requests that drive verified reviews to Google and TripAdvisor, building trust without spamming.

Share

Turn your best guests into promoters with shareable referral links that reward both them and their friends.

Start your first campaign

See how easy it is.

Wallet

Guava Cafe
Rewards
Free Coffee
Points
450
QR code for scanning loyalty card

Scan to earn points

Digital Loyalty

Loyalty that lives where guests already are.

Forget plastic cards and app downloads. Guava loyalty cards live in Apple Wallet and Google Pay, updating automatically with every visit.

Zero Friction

Guests join in seconds with a single tap. No passwords to remember, no apps to clutter their phone.

Privacy First

No personal data required to start. Guests stay anonymous until they choose to engage deeper. Loyalty without surveillance.

Dynamic Updates

Send push notifications directly to the lock screen when a reward is earned or a voucher is about to expire.

Target with precision, not assumptions.

Stop blasting your entire list. Guava builds dynamic segments based on real behavior, making your marketing feel human again.

First-Timers

Visited once in the last 30 days

VIP Regulars

Top 5% by lifetime spend

At Risk

Hasn't visited in 60+ days

Deal Hunters

Redeems vouchers > 50% of visits

AI ASSISTANT

Your quiet marketing assistant.

Stuck for ideas? Guava AI suggests campaigns, writes copy, and identifies underused segments. It assists, you decide.

Suggestion: It's raining this weekend. Send a "Cozy Up" offer to your locals segment?
ANALYTICS

From message to margin.

Closed-loop reporting means no more guessing. Orders confirm impact, payments reveal loyalty, and analytics prove the ROI.

Return Visits
+28%
Campaign ROI
3.2x

Common Questions

Do guests need to download an app?

No. Guava uses Apple Wallet and Google Pay passes. Guests just tap to add the card to their phone's native wallet. No friction, no downloads.

Can loyalty work without discounts?

Absolutely. You can build loyalty programs based on exclusive access, secret menu items, priority booking, or merchandise.

How does attribution actually work?

We use unique tracking links (UTMs) for digital channels and unique voucher codes for offline interactions. When a guest transacts at the POS using one of these identifiers, we link the revenue back to the campaign.

Marketing that respects your guests — and your margins.

See how Guava turns campaigns into measurable growth.